Senior Marketing Manager (m/f/d) — Performance, SEO & Community
You run our entire operational marketing — Google Ads, SEO and GEO, social media, the ambassador programme and PR. Germany is the main market; what measurably works there is rolled out to Italy and Spain. You work directly with the CEO, with no layers in between.
Who we are
beautyprotect is the market leader in follow-up cost insurance for cosmetic surgery — test winner in 2023 and 2026 in the independent expert comparison by Gehling Consulting, rated 4.9 stars by customers, 12,742 complication cases handled. We cover patients against the cost of medical and aesthetic complications that no health insurer pays for. Germany is our main market at around 80 per cent; Italy and Spain are growing strongly.
beautyprotect is a brand of quadmed AG, based in Ruggell, from where we are licensed to offer insurance in both the EU and Switzerland. Our parent company is Lifeware AG. Alongside our headquarters we have offices in Hamburg, Luxembourg, Zurich, Lugano, Milan, Bolzano and Barcelona. We are a small, fast team — you will work directly with the CEO, with no layers in between.
Your role
You own our operational marketing — hands-on. You don't just plan, you execute. Your focus is Germany as our main and test market: what demonstrably works there is then rolled out to Italy and Spain. How and when is decided by the strategy you develop together with the CEO.
- Google Ads: Set up, test and optimise Search, Performance Max and YouTube campaigns yourself. You own the budget and the cost per lead.
- SEO and GEO: Grow rankings for our treatment and guide pages — classically in Google and increasingly in AI search (ChatGPT, Perplexity, Google AI Overviews). Content planning, on-page optimisation, technical briefings.
- Social media: Run Instagram, TikTok and Facebook organically: content plan, production coordination, community management.
- Ambassador and influencer programme: Our strongest advocates are real customers with small but highly engaged communities. You scale this programme systematically: find, brief and support new ambassadors — and make the results measurable.
- PR: Press releases, media contacts in beauty, health and trade media, placement of expert articles.
- Making results visible: You keep an eye on the key figures — leads, policies sold, CAC, organic visibility — and share them regularly with the CEO. You agree the form and the rhythm together.
What you bring
- Several years of hands-on online marketing — you have built campaigns, rankings and communities yourself, not just managed them. We care about results, not titles.
- You are productive from week one: take over existing accounts, spot the weak points, deliver. There is no long onboarding here — and you will not need one.
- Successes backed by numbers: campaigns, rankings or communities you have built — and what came out of them.
- Confident with Google Ads, GA4, Search Console and common SEO tools; a solid understanding of conversion tracking.
- German at native level, good English. Italian or Spanish are a plus — we are expanding into those markets right now.
- A feel for a sensitive audience: our customers are 98 per cent female and make very personal decisions. Tone of voice is not a detail for us, it is the core of the product.
- A plus: experience in regulated industries (health, insurance, aesthetics) and a sense for health-sector advertising law.
- You work independently, communicate proactively and don't need micromanagement — for us, remote means trust plus clear goals.
How we organise remote work
Remote works for us through results, not presence. Concretely: a shared 30/60/90-day plan with measurable goals from day one, a short weekly results call with the CEO, a monthly KPI dashboard, and two in-person days per quarter — for example at our Hamburg office or one of the other locations. If you can work like this, you get maximum freedom.
What we offer
- Pay that matches your results: we do not orient ourselves on the market average. Whoever demonstrably delivers earns accordingly. Optionally a performance-based component on top. Tell us your salary expectation.
- 100 per cent remote possible, flexible working hours with core availability.
- Full ownership of an established product with real value — no startup risk, but startup speed.
- Direct collaboration with the CEO, fast decisions, no corporate overhead.
- Growth perspective: whoever runs the German market successfully will help build Italy and Spain next.
How to apply
No cover letter. Send us your CV, your salary expectation and two or three concrete work examples with numbers instead — for example: “optimised a Google Ads account from X to Y cost per lead”, “took page Z from position 20 to position 3”, “grew a community from A to B followers with C per cent engagement”.
We get back to you within one week. The process: a short intro video call (30 minutes), a paid trial task (four hours at most) and a final interview. Total duration: three weeks at most.